Seth Godin on Confronting “Edges” in Culture to Spark Ideas

“An idea almost never comes from reading the traditional blog posts or following the traditional Twitterers. It comes from seeing a movie or interacting in a place I’ve never been. If I’m on the road eating in another city, I will never, ever go to a restaurant that I’ve been to beforeof has been recommended by the concierge. I dig deep into Chowhound and find a place or a cuisine I’ve never had before. If I am listening to music, I spend half of the time listening to music I’ve never heard before. If I’m driving in a town, I will put on a radio station where they’re talking about stuff I don’t agree with. And confronting these edges in our culture is bound to create sparks, and sparks turn into fires.” – Seth Godin, entrepreneur, author and speaker