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Home » Thinking » Seth Godin on Confronting “Edges” in Culture to Spark Ideas

Seth Godin on Confronting “Edges” in Culture to Spark Ideas

Posted on August 10, 2012 by Al Posted in Thinking

“An idea almost never comes from reading the traditional blog posts or following the traditional Twitterers. It comes from seeing a movie or interacting in a place I’ve never been. If I’m on the road eating in another city, I will never, ever go to a restaurant that I’ve been to beforeof has been recommended by the concierge. I dig deep into Chowhound and find a place or a cuisine I’ve never had before. If I am listening to music, I spend half of the time listening to music I’ve never heard before. If I’m driving in a town, I will put on a radio station where they’re talking about stuff I don’t agree with. And confronting these edges in our culture is bound to create sparks, and sparks turn into fires.” – Seth Godin, entrepreneur, author and speaker

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